Honest baselines
If an account starts at zero, we say so and plan for it. Growth timelines get set against where you actually are, not where a pitch deck would prefer you were.
About us
We make social content that has a job to do.
The Reel Co plans, produces and publishes short-form content for brands, nonprofits and creators — and reports on what it changed.
- Spots delivered
- 11Spots delivered
- Client engagements
- 6Client engagements
- Platforms covered
- 4Platforms covered
- Core services
- 4Core services
Our values
How we approach the work
Platform-specific
Instagram, TikTok, YouTube and Facebook reward different things. One plan pushed to all four is the most common reason content underperforms.
Evidence over instinct
Hooks, formats and posting times get tested against your own data. Spend follows what already worked organically.
Consistency beats bursts
A cadence that holds for months outperforms a launch week that fizzles. The calendar is the product.
Our process
Five steps, on a cycle
- 01
Discovery
We audit where the account stands today — followers, engagement rate, what content exists, and what the goal actually is. New accounts start from zero and we plan for that honestly.
- 02
Strategy
Platform-by-platform plan: content types, posting frequency, the split between paid and organic, and the tests we'll run first.
- 03
Production
Content gets created on a repeatable cycle — you supply the raw input, we handle design, editing and scheduling.
- 04
Publish & engage
Posts go out on cadence. Comments, DMs and polls get worked rather than ignored, because engagement is a two-way signal.
- 05
Measure & adapt
Before-and-after metrics on followers, engagement, reach and conversion. What worked gets scaled; what didn't gets cut.