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ReelCo
Selected work

The work, and what it was for.

154 finished cuts across 15 brands, plus 11 long-form commercials for 6 named engagements — commercial, nonprofit and creator accounts.

Finished cuts
154Finished cuts
Brands
15Brands
Platforms covered
4Platforms covered
Core services
4Core services
Showreel

See how it moves

Thirty seconds of what we make.

The same film, recut for where it runs — because one edit pushed to four platforms is the most common reason content underperforms.

Vertical

Cut for the feed

Eighteen seconds, shot vertical, and built to read with the sound off — which is how most of it gets watched.

Every campaign

One film. Every cut it needs.

A campaign is not one file. Each one leaves here framed for landscape and framed for vertical, at the lengths each platform actually rewards — which is what 154 finished cuts across 15 brands is a count of.

72Cuts at 16:9In-feed, pre-roll and YouTube, where the frame is wide and the sound is often on.
81Cuts at 9:16Reels, TikTok and Shorts — reframed, not letterboxed, so nothing important sits outside the crop.
13Lengths deliveredFrom 6s to 46s. The length is chosen for the placement, not trimmed to fit one.

St. Jai Lo Project

Poetry / faceless content

Started October 2024 · 6 spots delivered. Platforms: Instagram, TikTok, YouTube, Facebook.

Build a faceless poetry account from zero on four platforms at once, without the client ever going on camera.

Scope

  • Built from a standing start — zero followers, zero engagement
  • Two posts daily across four platforms
  • Client supplies written poems; production and scheduling handled by us

Carolina Latch Company

Manufacturing

Started December 2024 · 2 spots delivered. Platforms: Instagram, Facebook.

Put a manufacturer on camera for the first time, and have somewhere for the traffic to land when it did.

Scope

  • Commercial spots produced and delivered
  • Website plan and launch checklist

Faith Foundation

Nonprofit

Started December 2024 · 2 spots delivered. Platforms: Facebook, YouTube.

One nonprofit appeal, cut two ways, so the message could be tested rather than guessed at.

Scope

  • Two-version campaign spot for a nonprofit audience

Price Point Agency

Agency

Started December 2024 · 1 spot delivered. Platforms: Instagram, TikTok.

A single campaign spot for an agency audience — people who watch ads for a living.

Scope

  • Campaign spot produced and delivered

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